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Panorama Education
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Panorama Education
Massachusetts, United States
28 days ago

Description

Panoramians can choose to work fully remote, in-person from our Boston/San Francisco offices, or a hybrid option.

About the Role
As our first dedicated customer marketing team member you will lead and grow customer marketing at Panorama as a key driver for growing our work in our customer districts, where we have industry-leading renewal rates and sky-high Net Promoter Scores (NPS). Your mission is to ensure customers understand the full value of everything Panorama builds for their districts, to expand customer engagements with Panorama as a lever for increased student impact, and to hire and develop an engaged, high-performing team.

Responsibilities

  • Develop marketing campaigns for customers to highlight Panorama’s full suite of products and to drive customer retention and referrals
  • Build processes to identify and nurture customer readiness for product demonstrations 
  • Create and test account-based marketing (ABM) campaigns for customer school districts
  • Manage and coach customer marketers and oversee hiring and interview processes
  • Equip account managers with materials for executive meetings with school district leaders to highlight the full value of Panorama’s suite of products
  • Convene a customer advisory board to inform Panorama’s product development and share best practices among districts leaders
  • Lead a calendar of webinars, meetups, and roundtables for customers to drive interest in adopting new products and to maintain industry-leading renewal rates 
  • Host VIP experiences for customers online and in-person, such as a special events at education conferences
  • Set goals and coach your team to track performance to goals aligned with revenue targets


Requirements

Our Ideal Candidate Has:

  • 5+ years of experience in marketing, including 2+ in customer marketing and 2+ in people management (Experience in K-12 is a bonus)
  • Experience developing and leading marketing campaigns to hit important business goals 
  • Experience using marketing platforms and tools to execute campaigns and enrich your understanding of customers and their needs 
  • Experience working effectively with a variety of stakeholders, including an executive-level audience like school district leaders 
  • Experience understanding customers’ needs and pain points, as well as product impact for customers, and using them to shape campaign messaging
  • Demonstrated experience understanding the impact of and incorporating attention to diversity, equity, and inclusion in your marketing work and engagement with colleagues
  • Experience providing coaching and creating career development opportunities for team members

Job Information

  • Job ID: 59475964
  • Location:
    Massachusetts, United States
    Alabama, United States
    Arizona, United States
    Arkansas, United States
    California, United States
    Colorado, United States
    Connecticut, United States
    Delaware, United States
    Florida, United States
    Georgia, United States
    Idaho, United States
    Illinois, United States
    Indiana, United States
    Iowa, United Kingdom
    Kansas, United States
    Kentucky, United States
    Louisiana, United States
    Maine, United States
    Michigan, United States
    Minnesota, United States
    Mississippi, United States
    Missouri, United States
    Montana, United States
    Nebraska, United States
    Nevada, United States
    New Hampshire, United States
    New Jersey, United States
    New Mexico, United States
    New York, United States
    Texas, United States
    North Carolina, United States
    Ohio, United States
    Oklahoma, United States
    Oregon, United States
    Pennsylvania, United States
    Wyoming, United States
    Wisconsin, United States
    West Virginia, United States
    Washington, United States
    Virginia, United States
    Vermont, United States
    Utah, United States
    Tennessee, United States
    South Dakota, United States
    South Carolina, United States
    Rhode Island, United States
    LAKE ST. LOUIS, Missouri, United States
  • Position Title: Sr. Manager, Customer Marketing
  • Company Name: Panorama Education
  • Industry: Marketing/Advertising/PR
  • Job Function: Marketing/Communications/PR
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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